I had the privilege of providing art direction and photography for the newest collaboration between MSFTS x New Balance with Jaden Smith. Jaden had a clear vision for the campaign rollout, so we maintained a small team and brought each storyboard scene to life. I experimented with various ways to convey the narrative behind each key visual, and captured photography used for visuals throughout the release.

Jaden wanted to inspire the upcoming generation of creatives while highlighting the connection between the digital realm and real life. The resulting assets were shared across New Balance and MSFTS Republic's social media, website, and out-of-home channels.